tspill

Have brands as Your Cool Friend™ jumped the snark?

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There’s a discussion here by Joe Burns (Quality Meats Creative) about the homogeneous effect of copycat online tone of voice.

Joe Burns on LinkedIn: Hey Bestie - A PoV on 'Your Cool Friend'

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Have we jumped the snark when the US White House comms are giving internet ASMR vibes to #$!@ displays of cruelty? It performs to a different demographic than would normally eat this red meat.

The White House on Instagram: "#ASMR: Illegal Alien Deportation Flight 🔊"

Just to be clear, I find this Instagram post abhorrent. It normalises such negative behaviour. 🤬