
There’s a discussion here by Joe Burns (Quality Meats Creative) about the homogeneous effect of copycat online tone of voice.
Joe Burns on LinkedIn: Hey Bestie - A PoV on 'Your Cool Friend'

Have we jumped the snark when the US White House comms are giving internet ASMR vibes to #$!@ displays of cruelty? It performs to a different demographic than would normally eat this red meat.
The White House on Instagram: "#ASMR: Illegal Alien Deportation Flight 🔊"
Just to be clear, I find this Instagram post abhorrent. It normalises such negative behaviour. 🤬